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Jarnor Freight forwarders is Birmingham base
freight company whose mission is to become
one of the largest freight companies
servicing the United Kingdom. The company’s
strategy is to consolidate its excellent
customer and client service by making timely
deliveries, and having a competitive pricing
structure. Jarnor Freight plans to acquire
the best equipment for the job.
Jarnor Freight will focus mainly on sea and
air freight in the United Kingdom. However,
in the future the company plans to diversify
into other money transfer market. In
addition, the company will provide its
services to the following companies Hydra
trading and many other potential companies
that use us for their cargo.
Companies with who we complete are redcoat
express and ROBERT CLARE. We have a
competitive advantage, however, because of
our reputation in the industry.
The mission of Jarnor
Ltd is to be the leading Freight company
servicing the United Kingdom.Sulayman J Joof,
the company owner and president, makes all
executive decisions. At the moment, he also
generates most of the sales leads. Fatou
Faal works as finance manager and company
secretary who answer phone inquiries and
maintains the customer database. A part-time
sales representative will be hired to
solicit new business. In the years
2007-2008, the administrative staff is
planned to increase in order to handle the
higher sales volume. In the future, a sales
manager will be hired to allow Mr. Joof more
time to dedicate himself to the company
management.
The company’s management philosophy is based
on responsibility and mutual respect. Jarnor
Freight maintains an environment that
stimulates productivity and emphasises
respect for customers and fellow employees.
The company structure is linear which leads
the staff responsibilities and
decision-making power.
The management of
Jarnor Freight is highly experienced and
qualified, president and managing director
Mr Sulayman J Joof has been involved in the
logistics industry for 8 years. He is well
respected by the logistics professionals
with whom he has worked. All administrative
functions are preformed by Fatou Faal, who
has worked with Mrs Joof for the last 3
years. She possesses extraordinary customer
service and database management skills.
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