Jarnor Freight forwarders is Birmingham base freight company whose mission is to become one of the largest freight companies servicing the United Kingdom. The company’s strategy is to consolidate its excellent customer and client service by making timely deliveries, and having a competitive pricing structure. Jarnor Freight plans to acquire the best equipment for the job.

Jarnor Freight will focus mainly on sea and air freight in the United Kingdom. However, in the future the company plans to diversify into other money transfer market. In addition, the company will provide its services to the following companies Hydra trading and many other potential companies that use us for their cargo.

Companies with who we complete are redcoat express and ROBERT CLARE. We have a competitive advantage, however, because of our reputation in the industry.

The mission of Jarnor Ltd is to  be the leading Freight company servicing the United Kingdom.Sulayman J Joof, the company owner and president, makes all executive decisions. At the moment, he also generates most of the sales leads. Fatou Faal works as finance manager and company secretary who answer phone inquiries and maintains the customer database. A part-time sales representative will be hired to solicit new business. In the years 2007-2008, the administrative staff is planned to increase in order to handle the higher sales volume. In the future, a sales manager will be hired to allow Mr. Joof more time to dedicate himself to the company management.

The company’s management philosophy is based on responsibility and mutual respect. Jarnor Freight maintains an environment that stimulates productivity and emphasises respect for customers and fellow employees. The company structure is linear which leads the staff responsibilities and decision-making power.

The management of Jarnor Freight is highly experienced and qualified, president and managing director Mr Sulayman J Joof has been involved in the logistics industry for 8 years. He is well respected by the logistics professionals with whom he has worked. All administrative functions are preformed by Fatou Faal, who has worked with Mrs Joof for the last 3 years. She possesses extraordinary customer service and database management skills.